Brew Dr. Ad Campaign

I created an ad campaign for the kombucha company, Brew Dr. Kombucha. They are one of my favorite brands, and I wanted to emphasize their commitment to sustainability while remaining a delicious, healthy beverage.

Below, I’ve included some of the slides from the campaign deck, at the bottom I’ve included the entire deck for those who want to see the whole thing!

the brand statement

After doing an ad libs activity, I wrote this brand statement to align what Brew Dr. offers with the target audience, emphasizing the health benefits and sustainability.

the strategy brief

This get/to/by statement was written based on the buyer persona I created.

the final campaign

A series of ads I created with the tagline “A Sip That Feels Good.” This campaign includes a billboard, coasters, and an Instagram series. The coasters and Instagram ad encourage consumers to show us how they sip, building a brand relationship and encouraging interaction with Brew Dr. products.